![]() Try using a small additional icon/s or visual reference in addition to the main image – keep it as simple as possible, but capturing more use case associations.Compare using an icon that subtly describes your main use case, vs one that is more branding-oriented – however, try to stand out from your competition.Use different background colors or the color of your icon itself – an easy way to start testing.Singular focus: most apps have a single, simple visual focus, but some (photos and video) use more complex designs.Words or letters: some apps use words or letters in their icon most are branded, but not all.A designer's touch, such as shadows, gradients, decoration and more subtle associations.Visual associations: using one dominant visual that associates with the app's main use case.Color: background fill, contrasting font vs background, common colors among competition.Store Maven indicates that your app's icon has, on average a 10-25% potential for conversion lift, and in the world of mounting competition and rising costs for app installs, it is paramount to pursue every avenue of app store optimization kaizen your app icon must be on the testing table if you want to achieve the best possible results.īased on the 5 cases below, here are five distilled commonalities for app icons: Yet, understandably as the most manifest representation of your company's brand, there sometimes exists a resistance to changing the "company's brand." Your app's icon can be one of the most high-impact components of converting app store visitors into installers, especially in the Google Play Store, where your screenshots don't show in search results.
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